Therapium PURIVA™ Pore Purifying Clay Mask, studio photo
Therapium PURIVA™ Pore Purifying Clay Mask, front label
Therapium PURIVA™ Pore Purifying Clay Mask, styled scene

50 ml jar

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  • White & green clay
  • Charcoal · lactic acid
  • Weekly ritual

Therapium PURIVA™ Pore Purifying Clay Mask

White and green clay for refined-looking pores.

A weekly mineral mask with kaolin, green clay, charcoal and lactic acid that lifts impurities while organic aloe and black tea keep skin calm, in a 50 ml jar.

What it does

  • Absorbs excess surface oil and reduces shine — white kaolin and green montmorillonite clays draw out impurities and surface grease.
  • Refines the look of pores — kaolin, montmorillonite and diatomaceous earth lift surface impurities so pores look cleaner.
  • Leaves skin looking fresher — the clays lift surface impurities and the rinse leaves a clean, matte finish.
  • 50 mljar
  • 2mineral clays (white & green)
  • 5–10minutes, once or twice a week

How to use

  1. 1Apply an even layer to clean, dry skin, avoiding the eyes
  2. 2Leave on for 5–10 minutes
  3. 3Rinse thoroughly with warm water and follow with moisturiser

Ships from Latvia · 3–6 working days · free shipping over £77

30-day returns · unopened products

  • White kaolin & green montmorillonite
  • Charcoal powder & diatomaceous earth
  • Organic aloe leaf juice base
  • Vegan · nut free · fragrance free
  • 50 ml jar
  • Made in the EU
  • Ships from Latvia · 3–6 working days
  • Made in the EU
  • Vegan · fragrance free
Therapium PURIVA™ Pore Purifying Clay Mask in a cinematic scene

Therapium

Therapium PURIVA™ Pore Purifying Clay Mask

Weekly pore purifying with mineral clays.

Every figure below is printed on the pack or from the product facts.

  • 50 mlmineral clay mask jar
  • 2mineral clays (white & green)
  • 5–10minutes per weekly application
  • 27ingredients, every one listed

Clean, refined-looking pores in ten minutes

A purifying 50 ml mineral clay mask with white kaolin, green clay and lactic acid, formulated to absorb excess surface oil and refine the look of pores.

Visible benefits

Texture & pores

  • Polished, smoother-feeling skin — fine natural exfoliating particles.

Soothing & comfort

  • Rinses cleanly without feeling parched — organic aloe leaf juice, glycerin and sodium PCA keep skin feeling calm and comfortable.

Hydration

  • Softer, comfortable skin — glycerin draws water into the surface layers.
  • Moisture that lasts through the day — sodium PCA is part of the skin’s own natural moisturising factor.
  • Light moisture without weight — butylene glycol attracts water to the surface.

Barrier & protection

  • Softness for dry skin — olive oil.
  • Antioxidant care — vitamin E (tocopherol) helps protect the formula and the skin’s surface lipids.

Key ingredients

  1. Aloe Barbadensis Leaf Juice Formula base

    provides soothing hydration so skin does not feel stripped

  2. Kaolin White clay

    gently absorbs surface oil and mattifies shine

  3. Glycerin Humectant

    helps retain moisture within the clay base

  4. Montmorillonite Green clay

    rich in minerals, draws out surface impurities

  5. Diatomaceous Earth Mineral powder

    refines the look of skin texture

  6. Sodium PCA Natural moisturising factor component

    keeps cleansed skin comfortable

  7. Lactic Acid Alpha hydroxy acid

    adjusts pH (no exfoliating claim)

  8. Charcoal Powder Charcoal

    assists in clarifying surface build-up (small amount)

What the science says

Lactic acid — Research on hydroxy acids indicates that they loosen the bonds between dead flakes on the skin's surface so they shed more evenly, promoting smoother-looking skin. [1]

Aloe vera — In research on topical creams, formulations containing aloe vera extract helped increase the water content of the outermost skin layer compared with an unsupplemented base. [2]

The cited hydroxy acid research highlights surface smoothing and notes that daily sunscreen is advised with regular use. In our mask, lactic acid sits at position 9. The main absorbing body is kaolin (#2), montmorillonite (#4) and diatomaceous earth (#5) in an organic aloe juice base (#1). Charcoal powder appears at position 17 in a small amount. The aloe study looked at leave-on creams, not rinse-off masks.

These are published studies on the ingredients, not tests of this product. Study concentrations and formulas differ from ours; individual results vary.

Studies cited

  1. Kornhauser A, Coelho SG, Hearing VJ (2010). Applications of hydroxy acids: classification, mechanisms, and photoactivity. Clinical, Cosmetic and Investigational Dermatology 3:135-142. PubMed 21437068 · DOI
  2. Dal'Belo SE, Gaspar LR, Maia Campos PM (2006). Moisturizing effect of cosmetic formulations containing Aloe vera extract in different concentrations assessed by skin bioengineering techniques. Skin Research and Technology 12(4):241-246. PubMed 17026654 · DOI

Your routine

1–2× a week

  1. Apply an even, opaque layer to clean, dry skin, avoiding the eye contour and lips.
  2. Leave on for 5–10 minutes; do not allow it to dry completely rock-hard.
  3. Rinse thoroughly with warm water and follow with your moisturiser. Use 1–2 times weekly.

Who it's for

Combination, oily or blemish-prone skin, or skin with visibly enlarged pores; anyone seeking a weekly mineral purifying ritual.

Good to know

  • Suitable for all skin types
  • Vegan · gluten free · nut free · allergen label free
  • Use once or twice a week, not daily
  • For external use only — avoid direct contact with the eyes

Scent

None added. The formula carries no declared fragrance allergens.

Full ingredients (INCI)

Aloe Barbadensis Leaf Juice➀, Kaolin, Glycerin, Montmorillonite, Diatomaceous Earth, Butylene Glycol, Aqua/Water, Sodium PCA, Lactic Acid, Sodium Levulinate, Olea Europaea (Olive) Fruit Oil➀, Tocopherol, Xanthan Gum, Propanediol, Sodium Anisate, Glyceryl Caprylate, Charcoal Powder, Camellia Sinensis (Black Tea) Leaf Extract➀, Cucumis Sativus (Cucumber) Fruit Extract➀, Salvia Officinalis (Sage) Leaf Extract➀, [CI 77491, CI 77492, CI 77499 (Iron Oxides)]➁, Rhamnose, Glycolipids, Glucose, Glucuronic Acid
➀ Ingredients from organic farming · ➁ Pure mineral pigments

Therapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom

The studies cited are about the ingredients, not tests of this product. A cosmetic acts on the appearance of the skin and hair.

Side by side

PURIVA™ next to a typical clay mask

What you can check on the pack, set against what a typical clay mask in this category prints.

Therapium PURIVA™Many masks in this category
Mineral base Therapium PURIVA™White kaolin and green montmorillonite clays Many masks in this categoryMany masks rely on a single common clay type
Surface refining Therapium PURIVA™Lactic acid loosens dead surface cells gently Many masks in this categoryMany clay masks omit gentle surface-refining acids
Liquid base Therapium PURIVA™Organic aloe leaf juice is the first ingredient Many masks in this categoryMany products use plain water as the primary ingredient
Skin comfort Therapium PURIVA™Black tea, cucumber and sage extracts keep skin calm Many masks in this categoryClay masks often leave skin feeling dry and stripped
Fragrance profile Therapium PURIVA™No added fragrance and no declared fragrance allergens Many masks in this categoryOften heavily scented to cover the mineral clay smell
Ingredient list Therapium PURIVA™All 27 ingredients printed on the pack and on this page Many masks in this categoryFull ingredient lists may be omitted from outer packaging

No brand is named here because no brand was tested. The right-hand column describes the category from publicly printed labels.

On the pack

Full ingredients (INCI)

In the order printed on the label, from the highest concentration down.

Aloe Barbadensis Leaf Juice➀, Kaolin, Glycerin, Montmorillonite, Diatomaceous Earth, Butylene Glycol, Aqua/Water, Sodium PCA, Lactic Acid, Sodium Levulinate, Olea Europaea (Olive) Fruit Oil➀, Tocopherol, Xanthan Gum, Propanediol, Sodium Anisate, Glyceryl Caprylate, Charcoal Powder, Camellia Sinensis (Black Tea) Leaf Extract➀, Cucumis Sativus (Cucumber) Fruit Extract➀, Salvia Officinalis (Sage) Leaf Extract➀, [CI 77491, CI 77492, CI 77499 (Iron Oxides)]➁, Rhamnose, Glycolipids, Glucose, Glucuronic Acid

➀ Ingredients from organic farming · ➁ Pure mineral pigments

Good to know: Fragrance free: no added perfume and no declared fragrance allergens. Vegan, gluten free and nut free.

For external use only. A cosmetic acts on the appearance of the skin and hair.

Who makes it

Made in the EU and fully declared

PURIVA™ is made in the EU under Regulation (EC) No 1223/2009. Therapium Ltd in London owns the brand and sells it.

  • White & green mineral clay
  • Vegan · fragrance free · nut free
  • 50 ml jar
  • Made in the EU

Product safety information

ManufacturerNORD Beauty SIA (reg. no. 40203354922)
Balozu 20a, Riga, LV-1048, Latvia
support@selfnamed.com

Responsible personEU: NORD Beauty SIA, Balozu 20a, Riga, LV-1048, Latvia · support@selfnamed.com
UK: Mypure Ltd, Unit 1 Bethersden Business Centre, Bethersden, Kent, TN26 3JL, United Kingdom

The front label of the PURIVA™ clay mask jar
Questions

The questions people actually ask

Short answers from what is printed on the pack. If what you need is not here, ask us before you buy rather than after.

Answers refer to the formula printed on the pack you receive.

How should I use PURIVA™ Clay Mask?

Apply an even layer to clean, dry skin, avoiding the eye area. Leave on for 5–10 minutes, then rinse thoroughly with warm water and follow with your moisturiser.

How often should I use it?

Use it once or twice a week as a purifying step, rather than every day.

Will it dry out my skin?

No. While white and green clays absorb excess oil, organic aloe leaf juice and black tea extract keep the skin calm and comfortable rather than stripped.

Does it contain fragrance?

No fragrance is added. The formula carries no declared fragrance allergens.

Is it vegan and nut free?

Yes. The formula is vegan, gluten free and nut free.

What clays are in the formula?

Kaolin (white clay) and montmorillonite (green clay), paired with charcoal powder and diatomaceous earth.

How much is in the jar?

50 ml, in a convenient cosmetic jar.

What are the shipping rates and returns?

Made and dispatched from Latvia: delivery usually takes 3–6 working days to Romania and 3–7 working days to the other countries we ship to. Delivery costs £6 and is free on orders over £77 (Romania: 19 lei, free from 190 lei). Unopened products can be returned within 30 days of delivery; this includes your legal 14-day right of withdrawal. Details: Shipping & delivery and Returns & refunds.

Clear, refined-looking pores in 10 minutes.

Add PURIVA™ Clay Mask to your weekly routine. Unopened, it can be returned within 30 days.

  • 50 ml£24.90

Ships from Latvia · 3–6 working days · free shipping over £77

30-day returns · unopened products

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