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- Bakuchiol
- Rosehip & berry seed oils
- COSMOS ORGANIC
Therapium BAKURIS™ Line Smoothing Serum
An oil serum with bakuchiol, for the look of fine lines without retinol.
Bakuchiol in a blend of organic jojoba, rosehip, evening primrose and berry seed oils. Sinks in smoothly for a velvety finish in a 30 ml glass dropper bottle.
What it does
- Smooths the look of fine lines — bakuchiol, a plant alternative to retinol, helps soften the appearance of fine surface lines.
- Softens and comforts — organic jojoba seed, rosehip fruit and evening primrose oils provide a velvety emollient cushion.
- Velvety, supple feel — strawberry and raspberry seed oils add to the soft, supple feel of the skin surface.
- 99%natural origin of total
- 30 mldropper bottle
- 61%organic of total
How to use
- 1In the evening, after cleansing, warm 3–4 drops between palms
- 2Press into face and neck, or add a drop to moisturiser
- 3Can also be used in the morning, under sunscreen
Ships from Latvia · 3–6 working days · free shipping over €89
30-day returns · unopened products
- Bakuchiol retinol alternative
- Rosehip, jojoba & berry oils
- COSMOS ORGANIC · Ecocert Greenlife
- Vegan · gluten free
- 30 ml dropper bottle
- Made in the EU
- Ships from Latvia · 3–6 working days
- Made in the EU
- Vegan · gluten free
Therapium
Therapium BAKURIS™ Line Smoothing Serum
A botanical oil serum built around bakuchiol for line smoothing.
Every figure below is printed on the pack.
- 99%of the formula of natural origin
- 61%of the formula from organic farming
- 30 mlglass dropper bottle
- 19ingredients in the complete formula
Smoother-looking lines with plant bakuchiol
A fast-absorbing 30 ml facial oil serum blending bakuchiol with organic jojoba, rosehip and evening primrose oils for smoother-looking, supple skin.
Visible benefits
Texture & pores
- Fast-absorbing oil finish — lightweight plant esters sink in quickly without leaving a greasy or heavy residue.
- Fast-absorbing, non-greasy feel — light plant-derived emollients.
Barrier & protection
- Helps limit moisture loss — jojoba oil forms a light, non-greasy layer close to the skin’s own sebum.
- Antioxidant care — vitamin E (tocopherol) helps protect the formula and the skin’s surface lipids.
Radiance
- A radiant, even-looking complexion — rosehip oil.
Key ingredients
-
Simmondsia Chinensis (Jojoba) Seed Oil
Organic liquid plant wax
velvety softness
-
Oenothera Biennis (Evening Primrose) Oil
Organic plant oil
comfort for dry-feeling skin
-
Rosa Canina (Rosehip) Fruit Oil
Organic fruit oil
nourishes and softens dry surface skin
-
Bakuchiol
Plant retinol alternative
smooths the look of fine lines
-
Tocopherol
Vitamin E
antioxidant protecting plant oils from oxidation
-
Fragaria Ananassa (Strawberry) Seed Oil
Strawberry seed oil
botanical care and skin suppleness
-
Rubus Idaeus (Raspberry) Seed Oil
Raspberry seed oil
botanical conditioning
-
Vaccinium Myrtillus (Blueberry) Seed Oil
Blueberry seed oil
small amount, after the fragrance
What the science says
Bakuchiol — In lab skin models bakuchiol behaved very much like retinol. In a 12-week study of 0.5% bakuchiol cream against 0.5% retinol cream, both significantly reduced wrinkle surface area and the look of dark spots, with no statistical difference between them; retinol users reported more flaking and stinging. In a 12-week facial-use study, lines and wrinkles, dark spots, elasticity and firmness all looked significantly better. [1][2]
Jojoba seed oil — Research describes jojoba 'oil' as a liquid wax made of long-chain esters, widely used in moisturisers and sunscreens for skin feel and softness. [3]
The cited bakuchiol studies used 0.5% bakuchiol creams; we do not know how our serum compares, since bakuchiol sits seventh in an oil base of organic jojoba, rosehip and evening primrose oils. Tocopherol (position 8) is an antioxidant protecting the oils. Blueberry seed oil and the scent ingredients come after the fragrance, so they are small amounts. We quote no study on our serum and make no claim about sun sensitivity.
These are published studies on the ingredients, not tests of this product. Study concentrations and formulas differ from ours; individual results vary.
Studies cited
- Dhaliwal S, Rybak I, Ellis SR, et al. (2019). Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing. British Journal of Dermatology 180(2):289-296. PubMed 29947134 · DOI
- Chaudhuri RK, Bojanowski K (2014). Bakuchiol: a retinol-like functional compound revealed by gene expression profiling and clinically proven to have anti-aging effects. International Journal of Cosmetic Science 36(3):221-230. PubMed 24471735 · DOI
- Pazyar N, Yaghoobi R, Ghassemi MR, et al. (2013). Jojoba in dermatology: a succinct review. Giornale Italiano di Dermatologia e Venereologia 148(6):687-691. PubMed 24442052
Your routine
MorningEvening
- Cleanse
- Tone
- Serum
- Eyes
- Moisturise
- SPF
- In the evening, after cleansing and water-based serums, warm 3–4 drops between your palms.
- Press gently into face and neck as the final step of your evening routine, or blend a drop into your moisturiser.
- Can also be used in the morning before applying broad-spectrum sunscreen.
Who it's for
All skin types looking to smooth the look of fine lines and soften dry-feeling skin.
Good to know
- Vegan · gluten free · free from tree nut and peanut oils (contains coconut-derived esters)
- Suitable for all skin types, and a gentler option than retinol
- An oil — apply after water-based serums, not before
- For external use only
Scent
Lightly floral, from geranium flower oil. Contains geraniol, citronellol and linalool from natural essential oils.
Full ingredients (INCI)
Simmondsia Chinensis (Jojoba) Seed Oil*, Decyl Cocoate, Dicaprylyl Carbonate, Coco-Caprylate/Caprate, Oenothera Biennis (Evening Primrose) Oil*, Rosa Canina (Rosehip) Fruit Oil*, Bakuchiol, Tocopherol, Fragaria Ananassa (Strawberry) Seed Oil*, Rubus Idaeus (Raspberry) Seed Oil*, Undecane, Parfum, Tridecane, Vaccinium Myrtillus (Blueberry) Seed Oil*, Geraniol**, Citronellol**, Linalool**, Pelargonium Graveolens Flower Oil, Geranyl Acetate**
* Ingredients from organic farming · ** From natural essential oils
Also available in a set: Therapium Serum Trio — Three Serums.
Therapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
The studies cited are about the ingredients, not tests of this product. A cosmetic acts on the appearance of the skin and hair.
Side by side
BAKURIS™ next to typical retinol serums
What you can check on the pack, set against what a typical serum in this category prints.
| Therapium BAKURIS™ Serum | Many products in this category | |
|---|---|---|
| Active ingredient | Therapium BAKURIS™ SerumBakuchiol declared as the retinol alternative | Many products in this categoryTraditional retinol formulas |
| Plant oil base | Therapium BAKURIS™ SerumOrganic jojoba, rosehip, evening primrose and berry seed oils | Many products in this categoryFormulas based on mineral oil or silicone carriers |
| Skin finish | Therapium BAKURIS™ SerumVelvety finish that absorbs cleanly rather than feeling greasy | Many products in this categoryFacial oils formulated without a fast-absorbing carrier oil blend |
| Certification | Therapium BAKURIS™ SerumCOSMOS ORGANIC, certified by Ecocert Greenlife | Many products in this categoryCertification varies by product |
| Allergen declaration | Therapium BAKURIS™ SerumFree from tree nut and peanut oils (contains coconut-derived esters) | Many products in this categoryNut oil blends without explicit allergen declaration |
| Ingredient list | Therapium BAKURIS™ SerumAll 19 ingredients printed on the pack and on this page | Many products in this categoryFull lists may be missing from the outer carton |
No brand is named here because no brand was tested. The right-hand column describes the category from publicly printed labels.
On the pack
Full ingredients (INCI)
In the order printed on the label, from the highest concentration down.
Simmondsia Chinensis (Jojoba) Seed Oil*, Decyl Cocoate, Dicaprylyl Carbonate, Coco-Caprylate/Caprate, Oenothera Biennis (Evening Primrose) Oil*, Rosa Canina (Rosehip) Fruit Oil*, Bakuchiol, Tocopherol, Fragaria Ananassa (Strawberry) Seed Oil*, Rubus Idaeus (Raspberry) Seed Oil*, Undecane, Parfum, Tridecane, Vaccinium Myrtillus (Blueberry) Seed Oil*, Geraniol**, Citronellol**, Linalool**, Pelargonium Graveolens Flower Oil, Geranyl Acetate**
* Ingredients from organic farming · ** From natural essential oils
Good to know: Free from tree nut and peanut oils (contains coconut-derived esters). Lightly floral scent; geraniol, citronellol and linalool come from natural essential oils.
For external use only. A cosmetic acts on the appearance of the skin and hair.
Who makes it
Made in the EU, certified, and fully declared
BAKURIS™ is made in the EU under Regulation (EC) No 1223/2009, notified in the EU cosmetics portal (CPNP no. 4332162) and certified COSMOS ORGANIC by Ecocert Greenlife. Therapium Ltd in London owns the brand and sells it.
- COSMOS ORGANIC · Ecocert Greenlife
- EU CPNP notification no. 4332162
- 99% of the formula of natural origin
- Made in the EU
Product safety information
ManufacturerNORD Beauty SIA (reg. no. 40203354922)
Balozu 20a, Riga, LV-1048, Latvia
support@selfnamed.com
Responsible personEU: NORD Beauty SIA, Balozu 20a, Riga, LV-1048, Latvia · support@selfnamed.com
UK: Mypure Ltd, Unit 1 Bethersden Business Centre, Bethersden, Kent, TN26 3JL, United Kingdom

The questions people actually ask
Short answers from what is printed on the pack. If what you need is not here, ask us before you buy rather than after.
Answers refer to the formula printed on the pack you receive.
What is bakuchiol?
Bakuchiol is a plant-based alternative to retinol that helps smooth the look of fine lines without increasing sun sensitivity on its own.
When should I use BAKURIS™ in my routine?
Apply 3–4 drops in the evening on cleansed skin. As an oil, apply it after water-based serums, or add a drop to your moisturiser.
Can I use it during the day?
Yes, it can be used in the morning as well, under daily sunscreen, though daily sunscreen is always recommended.
Which skin types is it suitable for?
Suitable for all skin types, and a gentler option than retinol. It is vegan, gluten free, and free from tree nut and peanut oils.
Does it contain fragrance?
Yes, lightly floral from geranium flower oil. Geraniol, citronellol and linalool from natural essential oils are declared on the label.
Is it vegan and certified?
Yes. It is vegan, gluten free, and certified COSMOS ORGANIC by Ecocert Greenlife, as printed on the carton.
How much is in the bottle?
30 ml, in a glass dropper bottle.
What are the shipping rates and returns?
Made and dispatched from Latvia: delivery usually takes 3–6 working days to Romania and 3–7 working days to the other countries we ship to. Delivery costs €6.90 and is free on orders over €89 (Romania: 19 lei, free from 190 lei). Unopened products can be returned within 30 days of delivery; this includes your legal 14-day right of withdrawal. Details: Shipping & delivery and Returns & refunds.
A velvety, line-smoothing step for the evening.
Add BAKURIS™ to your evening routine. Unopened, it can be returned within 30 days.
- 30 ml€40,95
Ships from Latvia · 3–6 working days · free shipping over €89
30-day returns · unopened products


