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- Dusty Rose
- Rice bran · shea butter
- Vegan · 99% natural
Therapium VELOURIS™ Matte Lipstick — Dusty Rose
Soft, muted rose in shade Dusty Rose.
A comfortable velvety matte lipstick formulated with rice bran oil, plant waxes and organic shea butter, in a 4 g bullet.
What it does
- Velvety matte colour in Dusty Rose — pure mineral pigments provide a muted, cool-toned pink that complements natural lips without synthetic dyes.
- Comfortable, non-drying wear — rice bran and castor seed oils create a cushion so lips feel supple.
- Smooth plant-wax structure — sunflower and rice bran waxes give the bullet flexible hold and an effortless glide in a single pass.
- 99%natural origin content
- 4 gbullet
- 2wearable neutral shades
How to use
- 1Apply straight from the bullet starting at the centre
- 2Blot with a tissue and reapply for deeper colour
- 3Use a lip balm underneath if lips are flaky
Ships from Latvia · 3–6 working days · free shipping over €89
30-day returns · unopened products
- Rice bran & castor oils · shea butter
- Vegan formula · no carmine or beeswax
- 99% natural origin (ISO 16128)
- Mineral colour · no synthetic dyes
- 4 g bullet
- Made in the EU
- Ships from Latvia · 3–6 working days
- Made in the EU
- Vegan · 99% natural
Therapium
Therapium VELOURIS™ Matte Lipstick — Dusty Rose
Comfortable velvety matte colour for lips.
Every figure below is printed on the packaging.
- 99%natural origin content (ISO 16128)
- 4 gmatte bullet
- 2wearable neutral shades
- 0synthetic dyes or animal pigments
Velvety matte colour in soft Dusty Rose
A creamy 3.8 g matte lipstick in shade Dusty Rose, blending plant waxes and mineral pigments for comfortable, non-drying neutral colour.
Visible benefits
Colour & finish
- Velvety matte finish — silica and plant waxes set to a soft, velvety matte rather than a flat, dry one.
Texture & pores
- Blurs the look of pores — silica gives a soft-focus finish.
- Fast-absorbing, non-greasy feel — light plant-derived emollients.
Barrier & protection
- Softer skin, less dryness — rice bran oil nourishes the surface.
Shine & smoothness
- A glossy finish — castor seed oil.
Key ingredients
-
Oryza Sativa (Rice) Bran Oil
Plant oil base
provides smooth glide and non-drying comfort
-
Ricinus Communis (Castor) Seed Oil
Plant emollient
softens lips and helps suspend mineral pigments
-
Helianthus Annuus (Sunflower) Seed Wax
Sunflower seed wax
gives structural hold and creates a velvety cushion
-
Oryza Sativa (Rice) Bran Wax
Rice bran wax
plant wax that provides shape and stability
-
Silica
Mineral powder
diffuses light for a soft-focus matte finish
-
Butyrospermum Parkii (Shea) Butter
Organic plant butter
small amount, after the fragrance
-
Vaccinium Myrtillus (Blueberry) Seed Oil
Berry seed oil
small amount, after the fragrance
What the science says
Plant oils and waxes — Research on emollients found that they keep the skin smooth and help break the dry-skin cycle; results depend on the whole formula and on regular use. [1]
The cited emollient research looked at skin, not lipsticks, and says nothing about lip colour or matte wear. Here rice bran oil, castor seed oil and the plant waxes form the bullet base. Shea butter and blueberry seed oil come after the fragrance (positions 16 and 19), so they are small amounts and we do not credit them with a visible effect. The pigments are declared with the standard +/- prefix for the colour range. Because a matte finish does not bounce light, any dry flakes will show, so smooth a balm underneath a few minutes before applying.
These are published studies on the ingredients, not tests of this product. Study concentrations and formulas differ from ours; individual results vary.
Studies cited
- Lodén M (2003). Role of topical emollients and moisturizers in the treatment of dry skin barrier disorders. American Journal of Clinical Dermatology 4(11):771-788. PubMed 14572299 · DOI
Your routine
- Apply straight from the bullet, beginning at the centre of the lips and working outward.
- Blot lightly with a tissue and add a second pass for deeper colour and longer wear.
- If lips feel flaky, smooth a lip balm on a few minutes beforehand and let it absorb first.
Who it's for
Anyone seeking a comfortable, non-drying matte lipstick in a cool-toned dusty rose shade, made without beeswax, synthetic dyes or carmine.
Good to know
- Shade: Dusty Rose, the cooler of the two. The other is Terracotta Nude.
- 99% natural origin content according to ISO 16128-1:2016 — a calculation of how much of the formula is of natural origin, not a statement about how well it performs.
- Declared fragrance allergen: limonene, from the bitter orange peel oil.
Dusty Rose or Terracotta Nude
Two shades, one formula. Colour is the only thing that changes, and the choice is simpler than picking a foundation, because a lipstick does not have to disappear into your skin.
- Dusty Rose — this one. A muted, cool-leaning pink, close enough to a natural lip that it reads as a slightly better version of your own colour rather than as makeup. It sits with the cool foundation shades, 15 and 50, and it is the easier of the two to wear with a bare face.
- Terracotta Nude — warm, brown-orange and earthy. The one that pairs with the warm foundation shades (10, 25, 35, 45) and with the CC stick in 30 Tan or 35 Deep.
Honest about the range: these are the only two. Both are mid-strength wearable neutrals. There is no red, no berry and no bright here — if that is what you came for, we do not make it.
Why both shades print the same ingredient list
Word for word, the two INCI lists are identical, pigments included. That is not an error and not lazy copying. Under Article 19 of Regulation (EC) No 1223/2009, colourants in a range of shades may be declared with the prefix +/- — "may contain" — so a single list can cover every shade in the range. The bracket at the end of ours is exactly that: tin oxide, mica, titanium dioxide, manganese violet and iron oxides, the set the whole range draws on. Which of them is in this particular bullet, the label does not say, and is not required to.
Useful when you read any label: an identical +/- list on two products tells you nothing about whether they are the same colour. What matters is everything before the bracket — and there, these two genuinely are the same formula.
What is not on the list
No beeswax, no carmine (CI 75470, the red made from insects and still common in lipstick), no lanolin. That is a reading of the label rather than a certification — we do not hold a formal vegan certificate for the bullet, so we are not putting a badge on it. Worth knowing that the foundation does contain organic beeswax, so the two are not alike in this respect. How to tell whether a cosmetic is vegan from the label explains what to look for.
The honest bit about matte
A matte finish shows texture. That is true of every matte lipstick and it is a property of the finish, not of this formula: with no shine, there is nothing to bounce light off a flake. This one is oil and wax rather than a drying liquid matte, so it stays comfortable for hours — but it is not a balm for dry lips, and putting it over lips that are already peeling makes the peeling more visible, not less. Balm goes underneath, a few minutes before. Not on top.
Scent
A faint sweetness with a citrus edge, from vanillin and bitter orange peel oil.
Full ingredients (INCI)
Oryza Sativa (Rice) Bran Oil, Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Coco-Caprylate, Dicaprylyl Carbonate, Helianthus Annuus (Sunflower) Seed Wax, Oryza Sativa (Rice) Bran Wax, Rhus Succedanea Fruit Wax, Capryloyl Glycerin/Sebacic Acid Copolymer, Cellulose, Polyglyceryl-2 Triisostearate, Silica, Rhus Verniciflua Peel Cera, Tocopherol, Parfum/Fragrance, Butyrospermum Parkii (Shea) Butter➀, Aluminum Hydroxide, Ascorbyl Palmitate, Vaccinium Myrtillus (Blueberry) Seed Oil➀, Glycolipids, Stevia Rebaudiana Extract, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, Citrus Aurantium Peel Oil, Limonene, +/- [CI 77861 (Tin Oxide), Mica (CI 77019), CI 77891 (Titanium Dioxide), CI 77742 (Manganese Violet), CI 77491, CI 77499 (Iron Oxides)]. ➀ Ingredients from organic farming.Therapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
The studies cited are about the ingredients, not tests of this product. A cosmetic acts on the appearance of the skin and hair.
Side by side
VELOURIS™ next to a typical matte lipstick
What you can check on the pack, set against what a typical matte lipstick prints.
| Therapium VELOURIS™ | Many products in this category | |
|---|---|---|
| Pigment source | Therapium VELOURIS™Pure mineral iron oxides, mica and titanium dioxide | Many products in this categorySynthetic colourants and animal-derived pigments |
| Moisture base | Therapium VELOURIS™Rice bran oil, organic shea butter and blueberry seed oil | Many products in this categoryMineral oil or volatile silicone fluids |
| Wax structure | Therapium VELOURIS™Plant-based sunflower and rice bran waxes | Many products in this categorySynthetic microcrystalline waxes or animal-derived lanolin |
| Lip comfort | Therapium VELOURIS™Comfortable glide that does not leave lips feeling parched | Many products in this categoryMatte finishes that feel dry or highlight surface flakes |
| Formulation standards | Therapium VELOURIS™99% natural origin content according to ISO 16128 | Many products in this categoryFormulas without declared natural origin percentage |
| Product information | Therapium VELOURIS™Full ingredient list and usage directions on product page | Many products in this categoryComplete details sometimes omitted from product pages |
No brand is named here because no brand was tested. The right-hand column describes the category from publicly printed labels.
On the pack
Full ingredients (INCI)
In the order printed on the label, from the highest concentration down.
Oryza Sativa (Rice) Bran Oil, Vegetable Oil, Ricinus Communis (Castor) Seed Oil, Coco-Caprylate, Dicaprylyl Carbonate, Helianthus Annuus (Sunflower) Seed Wax, Oryza Sativa (Rice) Bran Wax, Rhus Succedanea Fruit Wax, Capryloyl Glycerin/Sebacic Acid Copolymer, Cellulose, Polyglyceryl-2 Triisostearate, Silica, Rhus Verniciflua Peel Cera, Tocopherol, Parfum/Fragrance, Butyrospermum Parkii (Shea) Butter➀, Aluminum Hydroxide, Ascorbyl Palmitate, Vaccinium Myrtillus (Blueberry) Seed Oil➀, Glycolipids, Stevia Rebaudiana Extract, Helianthus Annuus (Sunflower) Seed Oil, Vanillin, Citrus Aurantium Peel Oil, Limonene, +/- [CI 77861 (Tin Oxide), Mica (CI 77019), CI 77891 (Titanium Dioxide), CI 77742 (Manganese Violet), CI 77491, CI 77499 (Iron Oxides)].
➀ Ingredients from organic farming.
Good to know: Declared fragrance allergen: limonene, from bitter orange peel oil.
For external use only. A cosmetic acts on the appearance of the skin and hair.
Who makes it
Made in the EU, vegan, and fully declared
VELOURIS™ Matte Lipstick is made in the EU under Regulation (EC) No 1223/2009 and notified in the EU cosmetics portal (CPNP no. 5733280). Therapium Ltd in London owns the brand and sells it.
- Vegan formula · no carmine or beeswax
- EU CPNP notification no. 5733280
- 99% natural origin (ISO 16128)
- Made in the EU
Product safety information
ManufacturerNORD Beauty SIA (reg. no. 40203354922)
Balozu 20a, Riga, LV-1048, Latvia
support@selfnamed.com
Responsible personEU: NORD Beauty SIA, Balozu 20a, Riga, LV-1048, Latvia · support@selfnamed.com
UK: Mypure Ltd, Unit 1 Bethersden Business Centre, Bethersden, Kent, TN26 3JL, United Kingdom
The questions people actually ask
Short answers from what is printed on the pack. If what you need is not here, ask us before you buy rather than after.
Answers refer to the formula printed on the pack you receive.
How should I apply VELOURIS™ Matte Lipstick?
Apply straight from the bullet, starting at the centre of the lip. Blot with a tissue and reapply for a deeper finish. Use a lip balm underneath if lips are flaky.
Does this matte lipstick feel dry on the lips?
No. Most of the bullet is oil and wax rather than filler: rice bran oil, castor seed oil, plant waxes and organic shea butter keep the finish comfortable on the lips.
How do I choose between Dusty Rose and Terracotta Nude?
Dusty Rose is a muted, cool-leaning pink that pairs naturally with cool foundation shades. Terracotta Nude is a warm, earthy tone that pairs with warm foundation shades.
Does the formula contain fragrance?
It has a faint sweetness with a citrus edge from vanillin and bitter orange peel oil. Limonene is declared on the label as a naturally occurring fragrance component.
Is it vegan and certified?
The formula is vegan, containing no beeswax, carmine or lanolin. It has 99% natural origin content according to ISO 16128, though it holds no separate third-party certificate.
How much product is in the bullet?
4 g, in a bullet.
What are the shipping rates and returns?
Made and dispatched from Latvia: delivery usually takes 3–6 working days to Romania and 3–7 working days to the other countries we ship to. Delivery costs €6.90 and is free on orders over €89 (Romania: 19 lei, free from 190 lei). Unopened products can be returned within 30 days of delivery; this includes your legal 14-day right of withdrawal. Details: Shipping & delivery and Returns & refunds.
Velvety matte colour with all-day lip comfort.
Choose your shade in VELOURIS™ Matte Lipstick. Unopened, it can be returned within 30 days.
- 4 g€31,95
Ships from Latvia · 3–6 working days · free shipping over €89
30-day returns · unopened products
