{"product_id":"foundation-with-peptides-40-deep-neutral","title":"Therapium VELOURIS™ Smoothing Foundation — 40 Deep Neutral","description":"\u003cp\u003e\u003cstrong\u003eA deep neutral shade — the first of the three deep steps, and the safest of them to order without seeing it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrganic aloe leaf juice heads the list, ahead of the oils. Kaolin and rice starch give the semi-matte finish and let the texture set on its own, so it does not need powdering over. Colour comes from mineral pigments — titanium dioxide and iron oxides — rather than synthetic dyes, and the load is high enough that a thin layer evens out the look of the complexion. Hexapeptide-11, two weights of hyaluronic acid and radish root ferment sit alongside them, with organic beeswax and lecithin holding the texture together.\u003c\/p\u003e\n\u003ch3\u003eIs this your shade?\u003c\/h3\u003e\n\u003cp\u003eNeutral at deep depth. On deeper skin the undertone matters more than at any other point in the range, because a mismatch shows as an obvious grey or orange cast rather than as a slight difference — which is why 40 is neutral, and why 45 and 50 exist beside it in warm and cool.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlash photography.\u003c\/strong\u003e Titanium dioxide reflects camera flash very efficiently, and the effect is most visible on deep skin. It is not a shade error. Use less product where the flash will hit, and avoid setting with a titanium-heavy powder on top.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe under-eye rule is unforgiving here.\u003c\/strong\u003e A concealer more than one step lighter than the foundation reads as a grey patch in photographs, and it is most obvious at this depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePair it with\u003c\/strong\u003e \u003ca href=\"\/en-uk\/products\/correcting-concealer-30-tan-neutral\"\u003eConcealer 30 Tan Neutral\u003c\/a\u003e under the eye, \u003ca href=\"\/en-uk\/products\/correcting-concealer-35-deep-neutral\"\u003e35 Deep Neutral\u003c\/a\u003e on blemishes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEither side\u003c\/strong\u003e — \u003ca href=\"\/en-uk\/products\/foundation-with-peptides-45-deep-warm\"\u003e45 Deep Warm\u003c\/a\u003e and \u003ca href=\"\/en-uk\/products\/foundation-with-peptides-50-deep-cool\"\u003e50 Deep Cool\u003c\/a\u003e are the same depth with a cast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWarm a small amount on the back of the hand.\u003c\/li\u003e\n\u003cli\u003ePress it onto the centre of the face and blend outwards with fingers, a brush or a damp sponge.\u003c\/li\u003e\n\u003cli\u003eBuild a second thin layer where you want more coverage.\u003c\/li\u003e\n\u003cli\u003eThe texture sets by itself — powder over it only if you want a flatter finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHexapeptide-11\u003c\/strong\u003e — the peptide the formula is named for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic aloe leaf juice\u003c\/strong\u003e — the first ingredient on the list.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin and rice starch\u003c\/strong\u003e — the semi-matte, self-setting finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate and hydrolysed hyaluronic acid\u003c\/strong\u003e — two weights of hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral pigments\u003c\/strong\u003e — titanium dioxide and iron oxides, no synthetic dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eScent\u003c\/h3\u003e\n\u003cp\u003eA light citrus note, from bergamot, lemon and bitter orange peel oils.\u003c\/p\u003e\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade: 40 Deep Neutral, the eighth of ten. Every shade shares the same formula and the same INCI list — only the pigment load changes.\u003c\/li\u003e\n\u003cli\u003eContains organic beeswax, so it is not vegan. The concealer is.\u003c\/li\u003e\n\u003cli\u003eThe citrus peel oils bring naturally occurring fragrance allergens with them — limonene, linalool and citral are declared on the list.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-uk\/blogs\/news\/choose-foundation-shade-online\"\u003eHow to choose a shade without seeing it\u003c\/a\u003e covers the undertone tests in more detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull ingredients (INCI)\u003c\/h3\u003e\n\u003csmall\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Dicaprylyl Carbonate, Isoamyl Laurate, Polyglyceryl-3 Ricinoleate, Butylene Glycol, Sorbitan Olivate, Kaolin, Glycerin, Cellulose, Lecithin, Silica, Sodium Chloride, Sodium PCA, Zinc Stearate, Oryza Sativa (Rice) Starch, Cera Alba (Beeswax)➀, Sorbitan Caprylate, Aqua\/Water, Parfum\/Fragrance, Tocopherol, Propanediol, Aluminum Hydroxide, Benzoic Acid, Caprylyl Glycol, Paeonia Lactiflora (Peony) Root Extract, Potassium Hydroxide, Vaccinium Myrtillus (Blueberry) Fruit Extract➀, Glycolipids, Magnesium Stearate, Hexapeptide-11, Leuconostoc\/Radish Root Ferment Filtrate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Citric Acid, Propylene Glycol, Citrus Aurantium Bergamia Peel Oil, Limonene➁, Linalyl Acetate➁, Citrus Limon Peel Oil, Linalool➁, Pinene➁, Citrus Aurantium Peel Oil, Citral➁, +\/- [CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)]➂. ➀ Ingredients from organic farming. ➁ From natural essential oils. ➂ Pure mineral pigments.\u003c\/small\u003e\n\u003cp\u003e\u003csmall\u003eTherapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom\u003c\/small\u003e\u003c\/p\u003e","brand":"Therapium","offers":[{"title":"Default","offer_id":58649183486333,"sku":"243871","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6578\/3165\/files\/01a0848b-c0c2-73fd-8494-84c324e46311.jpg?v=1788932265","url":"https:\/\/therapiummed.com\/en-uk\/products\/foundation-with-peptides-40-deep-neutral","provider":"Therapium","version":"1.0","type":"link"}