{"product_id":"correcting-concealer-35-deep-neutral","title":"Therapium VELOURIS™ Correcting Concealer — 35 Deep Neutral","description":"\u003cp\u003e\u003cstrong\u003eThe deepest of the seven shades — neutral, and deep enough to work as a contour on tan skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrganic aloe leaf juice is the first ingredient, ahead of any oil, with organic shea butter, rice bran oil and plant waxes giving it body. Sodium PCA, sodium hyaluronate and hydrolysed hyaluronic acid keep the finish from going dry and powdery. Colour comes from mineral pigments — titanium dioxide and iron oxides — at a high enough load that a thin layer covers, so you do not have to pile it on.\u003c\/p\u003e\n\u003ch3\u003eIs this your shade?\u003c\/h3\u003e\n\u003cp\u003e35 is where the concealer range ends, and it is neutral. The foundation goes three steps deeper than this — 40, 45 and 50 — so if your foundation is 45 Deep Warm or 50 Deep Cool, 35 is the closest concealer we make rather than an exact undertone match. That is a limit of the range, not a recommendation, and it is worth knowing before you order.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnder the eye\u003c\/strong\u003e — this is the shade if your foundation is 40 Deep Neutral or deeper. The one-step-lighter rule is at its most unforgiving here: on deep skin, a concealer more than one step lighter reads as a grey patch in every photograph.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn blemishes and redness\u003c\/strong\u003e — match your foundation depth instead, so 35 covers on deep skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a contour\u003c\/strong\u003e — on tan skin, 35 sits about one shade deeper than the complexion, which is the right distance for a soft contour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIf it looks too deep\u003c\/strong\u003e — \u003ca href=\"\/en-uk\/products\/correcting-concealer-30-tan-neutral\"\u003e30 Tan Neutral\u003c\/a\u003e is the step below.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply in small dots where you want coverage.\u003c\/li\u003e\n\u003cli\u003eTap out with a fingertip or a small brush, working outwards.\u003c\/li\u003e\n\u003cli\u003eBuild a second thin layer if you need more, rather than one thick one.\u003c\/li\u003e\n\u003cli\u003eBlends over foundation, or use it on bare skin on its own.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic aloe leaf juice\u003c\/strong\u003e — the first ingredient on the list.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate and hydrolysed hyaluronic acid\u003c\/strong\u003e — two weights of hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic shea butter\u003c\/strong\u003e — keeps the texture comfortable under the eye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeony root and organic blueberry extracts\u003c\/strong\u003e — the botanical pair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral pigments\u003c\/strong\u003e — titanium dioxide and iron oxides, no synthetic dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eScent\u003c\/h3\u003e\n\u003cp\u003eNo perfume is listed in the ingredients.\u003c\/p\u003e\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade: 35 Deep Neutral, the deepest of seven. Every shade shares the same formula and the same INCI list — only the pigment load changes.\u003c\/li\u003e\n\u003cli\u003eVegan — the three waxes are sunflower seed, rice bran and Rhus succedanea fruit wax, all plant-derived. The foundation is not vegan; it contains beeswax.\u003c\/li\u003e\n\u003cli\u003eSuitable for the eye area, including on sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-uk\/blogs\/news\/choose-foundation-shade-online\"\u003eHow to choose a shade without seeing it\u003c\/a\u003e covers the undertone tests in more detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull ingredients (INCI)\u003c\/h3\u003e\n\u003csmall\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Dicaprylyl Carbonate, Butylene Glycol, Butyrospermum Parkii (Shea) Butter➀, Polyglyceryl-3 Polyricinoleate, Dodecane, Oryza Sativa Powder, Oryza Sativa Bran Oil, Vegetable Oil, Helianthus Annuus Seed Wax, Oryza Sativa Bran Wax, Rhus Succedanea Fruit Wax, Polyglyceryl-3 Diisostearate, Glycerin➁, Sodium PCA, Sodium Chloride, Xanthan Gum, Sodium Dehydroacetate, Lactic Acid, Aluminum Hydroxide, Glycolipids, Paeonia Lactiflora (Peony) Root Extract, Vaccinium Myrtillus (Blueberry) Fruit Extract➀, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, +\/- [CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)]➂. ➀ Ingredients from organic farming. ➁ Made using organic ingredients. ➂ Pure mineral pigments.\u003c\/small\u003e\n\u003cp\u003e\u003csmall\u003eTherapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom\u003c\/small\u003e\u003c\/p\u003e","brand":"Therapium","offers":[{"title":"Default","offer_id":58649142788477,"sku":"243858","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6578\/3165\/files\/01a0848c-dafa-7546-b85b-b4911b20a658.jpg?v=1788932302","url":"https:\/\/therapiummed.com\/en-uk\/products\/correcting-concealer-35-deep-neutral","provider":"Therapium","version":"1.0","type":"link"}