{"product_id":"foundation-with-peptides-50-deep-cool","title":"Therapium VELOURIS™ Smoothing Foundation — 50 Deep Cool","description":"\u003cp\u003e\u003cstrong\u003eThe deepest of the ten shades, and cool — where the range ends.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOrganic aloe leaf juice heads the list, ahead of the oils. Kaolin and rice starch give the semi-matte finish and let the texture set on its own, so it does not need powdering over. Colour comes from mineral pigments — titanium dioxide and iron oxides — rather than synthetic dyes, and the load is high enough that a thin layer evens out the look of the complexion. Hexapeptide-11, two weights of hyaluronic acid and radish root ferment sit alongside them, with organic beeswax and lecithin holding the texture together.\u003c\/p\u003e\n\u003ch3\u003eIs this your shade?\u003c\/h3\u003e\n\u003cp\u003eCool at the deepest step — blue or red-violet undertones rather than golden. It is one of only two cool shades in the range, the other being 15 at the light end, and nothing in the range is deeper. If 50 still reads too light on you, we do not make one that fits, and we would rather say so than sell you a compromise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlash photography.\u003c\/strong\u003e Titanium dioxide reflects camera flash efficiently and the effect is at its most visible here. It is a property of mineral pigment rather than a shade error — less product on the high points, and no titanium-heavy powder over the top.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcealer note, honestly.\u003c\/strong\u003e Our concealer stops at 35 Deep Neutral. \u003ca href=\"\/en-eu\/products\/correcting-concealer-35-deep-neutral\"\u003e35\u003c\/a\u003e is the closest we make at this depth, and it is neutral rather than cool — a close fit, not a match. Worth knowing before you order.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUndertone beats depth.\u003c\/strong\u003e A shade half a step off in depth reads as a bit of colour; a shade in the wrong undertone reads as grey or orange, and at this depth everyone can see it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe step below\u003c\/strong\u003e — \u003ca href=\"\/en-eu\/products\/foundation-with-peptides-45-deep-warm\"\u003e45 Deep Warm\u003c\/a\u003e and \u003ca href=\"\/en-eu\/products\/foundation-with-peptides-40-deep-neutral\"\u003e40 Deep Neutral\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWarm a small amount on the back of the hand.\u003c\/li\u003e\n\u003cli\u003ePress it onto the centre of the face and blend outwards with fingers, a brush or a damp sponge.\u003c\/li\u003e\n\u003cli\u003eBuild a second thin layer where you want more coverage.\u003c\/li\u003e\n\u003cli\u003eThe texture sets by itself — powder over it only if you want a flatter finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHexapeptide-11\u003c\/strong\u003e — the peptide the formula is named for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic aloe leaf juice\u003c\/strong\u003e — the first ingredient on the list.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin and rice starch\u003c\/strong\u003e — the semi-matte, self-setting finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate and hydrolysed hyaluronic acid\u003c\/strong\u003e — two weights of hyaluronic acid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral pigments\u003c\/strong\u003e — titanium dioxide and iron oxides, no synthetic dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eScent\u003c\/h3\u003e\n\u003cp\u003eA light citrus note, from bergamot, lemon and bitter orange peel oils.\u003c\/p\u003e\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShade: 50 Deep Cool, the deepest of ten. Every shade shares the same formula and the same INCI list — only the pigment load changes.\u003c\/li\u003e\n\u003cli\u003eContains organic beeswax, so it is not vegan. The concealer is.\u003c\/li\u003e\n\u003cli\u003eThe citrus peel oils bring naturally occurring fragrance allergens with them — limonene, linalool and citral are declared on the list.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/en-eu\/blogs\/news\/choose-foundation-shade-online\"\u003eHow to choose a shade without seeing it\u003c\/a\u003e covers the undertone tests in more detail.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull ingredients (INCI)\u003c\/h3\u003e\n\u003csmall\u003eAloe Barbadensis (Aloe) Leaf Juice➀, Dicaprylyl Carbonate, Isoamyl Laurate, Polyglyceryl-3 Ricinoleate, Butylene Glycol, Sorbitan Olivate, Kaolin, Glycerin, Cellulose, Lecithin, Silica, Sodium Chloride, Sodium PCA, Zinc Stearate, Oryza Sativa (Rice) Starch, Cera Alba (Beeswax)➀, Sorbitan Caprylate, Aqua\/Water, Parfum\/Fragrance, Tocopherol, Propanediol, Aluminum Hydroxide, Benzoic Acid, Caprylyl Glycol, Paeonia Lactiflora (Peony) Root Extract, Potassium Hydroxide, Vaccinium Myrtillus (Blueberry) Fruit Extract➀, Glycolipids, Magnesium Stearate, Hexapeptide-11, Leuconostoc\/Radish Root Ferment Filtrate, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Citric Acid, Propylene Glycol, Citrus Aurantium Bergamia Peel Oil, Limonene➁, Linalyl Acetate➁, Citrus Limon Peel Oil, Linalool➁, Pinene➁, Citrus Aurantium Peel Oil, Citral➁, +\/- [CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides)]➂. ➀ Ingredients from organic farming. ➁ From natural essential oils. ➂ Pure mineral pigments.\u003c\/small\u003e\n\u003cp\u003e\u003csmall\u003eTherapium Ltd, company number 16471805 · 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom\u003c\/small\u003e\u003c\/p\u003e","brand":"Therapium","offers":[{"title":"Default","offer_id":58649186566525,"sku":"243877","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/6578\/3165\/files\/01a0848b-7aca-7609-985d-cdb20b129be7.jpg?v=1788932265","url":"https:\/\/therapiummed.com\/en-eu\/products\/foundation-with-peptides-50-deep-cool","provider":"Therapium","version":"1.0","type":"link"}